Ninth House Case Study
Situation/Challenge:
Tennyson Communications was tasked with jump starting a media relations program that had been largely left by the wayside during staffing changes.
Process/Solution:
At first, my job was to catch up on outstanding awards deadlines left forgotten the year before. I was eventually able to announce pending news of a new president coming on board and start a proper media outreach campaign to establish the company as the leader in its field among industry press. I did this through a combination of stand-alone pitching, submitting the products for awards, and responding to editorial calendar story opportunities.
Results:
The announcement of the new president was picked up in the San Francisco Chronicle, San Francisco Examiner, Chief Learning Officer (online) and the San Francisco Business Times.
I was able to get Ninth House products highlighted in a Training & Development (T&D) Attention Shoppers story and handled the application process for three that Ninth House won that year:
-CLO’s Gold Learning In Practice Vendor award
-HR Executive’s Top Training Products of 2007
-Learning Leaders award from Bersin & Associates.
CEO Jeff Snipes was noted as #45 on the Leadership Excellence Top 100 Thought Leaders list, was quoted in a story from Training Magazine’s Show Daily and featured in a CEO profile in San Francisco Business Times. CTO Adam Nelson was quoted in two stories for Training Magazine on simulations.
New Ninth House President Announced in San Francisco Examiner
Ninth House Product Listed in T&D Magazine
CLO's Learning in Practice Award Logo for Ninth House
HR Executive's Top Training Products Award Logo for Ninth House
Learning Leaders Winners Logo for Ninth House
Training Magazine's Show Daily with Quotes from Jeff Snipes of Ninth House
Training Magazine article featuring quotes from Adam Nelson, CTO of Ninth House